Rynda Laurel is a Seasoned Entertainment Executive who has an extensive background in the music, film, tv, brand, and online space.
In an ever-changing landscape, her tenure at major record labels (Charisma/Virgin, Giant/Warner, Work/Sony), artist management firms, motion picture studios, interactive advertising agencies, international tech companies and consumer brands make her a valuable asset across the board.
She has worked with thousands of music artists from developing acts to well respected niche artists to multi-platinum, Grammy-winning, Rock and Roll Hall of Fame inductees including Chuck D & Public Enemy, Smashing Pumpkins, The Afghan Whigs, and the immortal David Bowie.
She has helped expand and monetize numerous careers, companies, and ventures by focusing on the core strengths of a project then generating new opportunities for discovery and growth.
Working directly with content creators, brands and intellectual properties for over 30 years in various aspects gives her a unique, multifaceted view of business.
Her network is vast, and she has a knack for combining creative concepts with the right partners to get executable results.
Rynda is a sought-after moderator, speaker, and curator at international conferences such as SXSW, MIDEM, CMW, and Digital LA and has become an advocate/speaker about Holistic Recovery and Mental Health.
In 2018, Rynda also launched VRYeveryday, a wellness brand focusing on natural solutions for Mental Health and became a strong voice in holistic recovery and mental health circles both in and out of the music industry.
In 2022, Rynda launched The Creative Catalyst Co, an umbrella for her creative and strategic management work with Musicians, Writers, Creatives, Lifestyle Brands and Entertainment Companies. She partners with a stellar group of artists and clients, adding to an ever-expanding repertoire.
Keith Hagan/MNRK (Afghan Whigs, Cymande, Robert Finley)
Marc Pollack/ MLP, The MGMT Co (Filter, Eagles of Death Metal, Dead Sara)
Allison Shaw / Manic Monkee (SXSW Whole Planet / Pure Imagination Festival)
CLIENTS from 2010 to 2022:
Chuck D & Public Enemy
Greg Dulli & The Afghan Whigs
The Smashing Pumpkins
Jesse Dayton “Beaumonster” Memoir
Cadillac Tramps Documentary
Evan Williams/Bright World
Tom Rothrock/Bong Load Records
Christopher Thorn (Blind Melon) & Sonny Boy Thorn
Dave Bassett (songwriter/producer)
Jack Grisham (artist/author)
Danny Bland (author)
Brian Solis (speaker/author SXSW 2013, 2015)
Russell Brand (SXSW 2015)
Another Century Records and Artists including: IRONTOM, Radkey, The Fame Riot, The Picturebooks, The Unlikely Candidates, The Wrecks, Varsity Week, Lovely the Band.
Academy for Addiction and Mental Health Nutrition
Joshua Tree Retreat Center
Vegas Music Summit
In addition to participating in various conferences as a panelist, our founder, Rynda, has curated multiple panels and presentations for SXSW, MIDEM, SXSWV2V, Canadian Music Week, Digital Entertainment World, Silicon Beach, Digital LA, Music 4.5, CMJ, Vegas Music Summit and more. Bookings for panels include top-notch executives as well as influencers such as Brian Solis and talent such as Russell Brand and Chuck D. Rynda creates panels and interviews on a variety of subjects and matches the panelists with the content to create compelling interaction. In 2019 Rynda branched out into the wellness space speaking at SXSW, NYC VEG Fest, 320 Festival and on numerous podcasts.
Volunteer/Advisory Board of Directors
SXSW – Conference Advisory Board 2015-2022
Backline.care – Advisory Board 2021-current
Charity Bomb – Board of Directors 2019-2020
Sweet Relief- Board of Advisors 2010-2020
Alliance for Addiction Solutions – Board of Directors 2017-2019
Facing Addiction – Multiple Pathways Advisory Board 2019
MusiCares Map Fund – Yearly Volunteer 1998-2008