Recent News

Official SXSW Blog: SXSW 2013 Panelist Preview: Rynda Laurel

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Rynda presenting @ MIDEM 2013: Marketing – Fan-to-Fan Marketing for Artists & Brands

Rynda presenting @ MIDEM 2013: Marketing – Fan-to-Fan Marketing for Artists & Brands

Today’s marketing strategies must go beyond the direct-to-fan model for maximum impact. Artists and brands can expand reach by working with and inspiring fans to share and communicate their vision. Various methods can be used to maximize engagement within a fanbase while also expanding the 

How to Create a Successful Visual Social Media Marketing Campaign: Case Study

How to Create a Successful Visual Social Media Marketing Campaign: Case Study

A case study was done on the IMAGINE OCEANIA campaign I spearheaded.  How to Create a Successful Visual Social Media Marketing Campaign: Case Study Written by Tara Hornor – Categories: Facebook Marketing, Social Media, Social Media Marketing, Social Media Marketing Case Study The band Smashing Pumpkins decided to engage their fans through 

Silicon Beach Fest Fall 2012: Music: Tech A&R panel

Silicon Beach Fest Fall 2012: Music: Tech A&R panel

DETAILS: http://digitalla.net/sbffall2012.htm Music: Tech A&R With so many music apps and streaming services available, what new opportunities can the startups of tomorrow present artists and fans while attracting listeners and consumers? Much like A&R reps look for talent, performance and the live experience for an artist, 

OC Register: Manager: Myspace must connect artist and fan

OC Register: Manager: Myspace must connect artist and fan

Manager: Myspace must connect artist and fan Digital manager Rynda Laurel says Myspace’s biggest competition is time. By KEVIN SABLAN / THE ORANGE COUNTY REGISTER Fullerton native Rynda Laurel owns 1968media, a digital management and business development company. Her clients include The Smashing Pumpkins, Chuck D, and 

Silicon Beach Fest Showcases Southern California’s Digital Innovation

Silicon Beach Fest Showcases Southern California’s Digital Innovation

Silicon Beach Fest Showcases Southern California’s Digital Innovation  To showcase the digital innovation happening all over Southern California, the first Silicon Beach Fest was held in Los Angeles last weekend. To bring you the inside scoop, we went to three panels at Hotel Erwin in Venice, CA, to hear 

Don’t Miss: MusiCares MAP Fund 2012: Jerry Cantrell

Don’t Miss: MusiCares MAP Fund 2012: Jerry Cantrell

EIGHTH ANNUAL MUSICARES MAP FUND® BENEFIT CONCERT TO HONOR ALICE IN CHAINS’ JERRY CANTRELL AND SONY/ATV MUSIC PUBLISHING’S NEIL LASHER SANTA MONICA, Calif. (March 22, 2012) — The eighth annual MusiCares MAP Fund® benefit concert will honor Alice In Chains co-founder Jerry Cantrell andcertified interventionist and Sony/ATV Music Publishing Senior Consultant Neil Lasher at Club Nokia in Los 

Brian Solis and Client Billy Corgan at SXSW 2012

Brian Solis and Client Billy Corgan at SXSW 2012

A few months back Brian Solis tweeted about one of his favorite artists who happens to be one of mine. We ended up in a discussion about music and he came up with the idea of having Billy Corgan, who was my client at the 

See you at MIDEM? I’ll be chatting about Tips on Marketing: Digital Campaign, Direct2Fan and Engagement

Tips on Marketing: Digital Campaign, Direct2Fan and Engagement Tuesday, 31st January 2012 from 2:00 PM to 3:00 PM MentoringDirect2Fan Camp, Riviera HallDirect to Fan Receive personalised advice on successful marketing strategies and applied techniques from specialists and practitioners. Each mentor leads two one-to-many discussions with 7 

Bandzoogle Blog: Marketing Your Music: Rynda Laurel on Social Media, Visual Marketing & Philanthropy

Marketing Your Music: Rynda Laurel on Social Media, Visual Marketing & Philanthropy Hello Zooglers! Welcome to a new series of blog posts where we will interview experts in music marketing to offer tangible advice for artists and bands. We’re kicking things off with an interview 

Rynda gives a shout-out to MIDEM!

Midem is by far one of my favorite conferences. Those that know me well can understand that considering my love for French culture. Of course that is not the only reason – it truly is a top-notch music conference – so when they asked me 

Video Interview: Using Twitter for effective communications at Connected Marketing Week

This was from last year at 140conf in San Francisco! Guess it just got posted. If you are intereted in the real-time web and have a chance to go to a 140conf near you – do it! ======================================== Marla Schulman, Founder, Consultant & Brand Concierge 

LA Weekly Web Awards

Fun night with LA Weekly and all of the Los Angeles Twitterati and Web crazies. Check out the post party photos on LAWeekly.com.

Don’t Miss: MusiCares MAP Fund May 6th 2011

Don’t Miss: MusiCares MAP Fund May 6th 2011

WWW.CAUSEWEROCK.ORG AND MUSICARES BLOG. MusiCares MAP Fund Benefit To Honor singer Dave Gahan and Vans Warped Tour founder Kevin LymanSteven Tyler (www.twitter.com/IamStevenT; www.steventyler.com) will present the Stevie Ray Vaughan Award to Gahan for his dedication and support of the MusiCares MAP Fund, and for his commitment to 

Digital LA Green Goes Social @ Tree People, Panelist

Another great Earth Day Panel with Digital LA and Kevin Winston. Thanks for letting me co-host once again! Follow DigitalLA.net for all events.