As Chuck D. so wisely reminded us during the 2015 SXSW Music Conference, “Online, you could post something and it has the life of a mosquito. Meanwhile, [with a] physical book, it freezes the moment, it stays there. You could read a book from 1923 and it’s still gonna be the same damn book.”

This point brilliantly summarizes the discussion that took place during Books are the New Vinyl at SXSW Music. As the shift from print to digital has now begun en masse for books, there are certainly parallels that can already be drawn from the resurgence of vinyl in recent years.

We were lucky enough to have a really knowledgeable group of speakers – which included hip-hop artist Chuck D., author Danny Bland, singer-songwriter Frank Turner, Marc Gerald of The Agency Group and moderator Rynda Laurel (CEO of Catalyst) – elaborate on those parallels at SXSW last month.

So what does the future hold for the printed book? Listen to the full session below for some insight, and visit the official SXSW SoundCloud page to hear more audio from the 2015 SXSW Music Conference.